PRIVACY POLICY

Effective date: June 27, 2026

This Privacy Policy explains how Blueriverfront ("we," "us," or "our") collects, uses, and shares information when you visit blueriverfront.com (the "Site") or purchase our products and services. By using the Site, you agree to the practices described here.

Information We Collect

Information you provide:

Contact & account details — name and email address when you opt in, register, or contact us.

Order information — billing details and the products you purchase. Payment card numbers are processed by our third-party payment processor and are not stored on our servers.

Communications — messages, support requests, and survey responses you send us.

Information collected automatically:

Usage & device data — IP address, browser type, device identifiers, pages viewed, referring URLs, and timestamps.

Cookies & similar technologies — used to keep the Site working, remember your preferences, measure performance, and support advertising.

How We Use Your Information

We use the information we collect to: deliver, operate, and support the products and services you purchase; process transactions and send order confirmations and account messages; respond to your inquiries and provide customer service; send marketing and promotional communications (which you can opt out of at any time); measure, improve, and personalize the Site and our offers; detect, prevent, and address fraud, abuse, security, and technical issues; and comply with legal obligations and enforce our terms.

How We Share Your Information

We do not sell your personal information. We share it only as needed with:

Service providers who work on our behalf — payment processors, email and hosting providers, analytics, and customer-support tools — under obligations to protect your data;

Advertising and analytics partners (such as Meta/Facebook and Google) that help us measure and deliver advertising;

Legal and safety recipients when required by law, subpoena, or to protect the rights, property, or safety of our users, the public, or us;

Business transfers — in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We keep your information for as long as your account is active, as needed to provide our products and services, and as required to satisfy legal, accounting, or reporting obligations. When information is no longer needed, we delete or de-identify it.

Your Rights & Choices

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. To exercise any of these rights, email us at [email protected] and we will respond as required by applicable law. We will not discriminate against you for exercising your rights.

Marketing opt-out — click "unsubscribe" in any marketing email or contact us directly.

Cookie controls — adjust your browser settings to refuse or delete cookies (some features may not work as a result).

Do Not Track — our Site does not currently respond to browser Do-Not-Track signals.

Cookies & Advertising

We and our partners use cookies, pixels, and similar technologies to operate the Site, understand usage, and deliver and measure advertising — including on platforms like Facebook/Meta. These tools may collect information about your activity over time and across third-party sites. You can opt out of interest-based advertising through the DAA (optout.aboutads.info), the NAI (optout.networkadvertising.org), or your device and browser settings.

Children's Privacy

The Site is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

International Visitors

We operate in the United States. If you access the Site from outside the U.S., your information may be processed in the U.S., where data-protection laws may differ from those in your country.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted, and the "Effective date" above will be revised accordingly. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

Questions about this Privacy Policy or your information? Email us at [email protected].